Social media influencers give bad diet and fitness advice eight times out of nine, research reveals

Social media influencers give bad diet and fitness advice eight times out of nine, research reveals
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People who wish to lose weight have been warned to stay away from social media influencers who claim to have the latest diet fix, researchers say.

A study by a team at University of Glasgow found that just one out of nine leading UK bloggers making weight management claims actually provided accurate and trustworthy information.

The health researchers studied the country’s most popular influencers, based on those who had more than 80,000 followers on at least one social media site, verification from at least two sites such as Twitter, and who had an active weight management blog.

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